SELLING HOME IN WINTER
Spring is the golden season of sales. But you know, the real estate market never sleeps and even in the coldest season of the year you can lay the groundwork for successful negotiations. It is enough to know how to take up the challenge, to devote oneself to research and obviously to have good arguments.
A) During the winter season there are fewer properties on the market, less buyers and consequently less sales. You do not let your business hibernate! A decrease in real estate traffic also means less competition and therefore a higher possibility for your properties to attract customers' attention. According to the data of the real estate market, this provokes positive implications also as regards the value of sales: it has been noted that January and February are two of the five months in which it is possible to sell a property at a higher price than the average . Winter shoppers are more motivated and determined to grab their dream property.
B) In winter the rule "never judge a book by the cover" could not be more valid! In fact, not being able to focus on the appeal of outdoor spaces, it is necessary to create an indoor environment that is as warm, welcoming and pleasant as possible. Almost certainly potential buyers will devote themselves to a careful analysis of the structure by screening doors, windows and heating systems. Therefore, make sure that the main maintenance work has been carried out. It would be ideal to add some element that stimulates the client's imagination and pushes him to imagine himself enjoying the warmth of his home during the winter season, such as a custom-made and cold-proof smart heating system.
c) The parties distract the customers, but they can also represent an opportunity to present a property in a new light. There is no time of year that is more magical or full of good intentions of Christmas and with the right precautions you can really create an unforgettable experience. Home staging comes into play: use of calibrated light games, a Christmas tree decorated with sobriety and garlands. All the elements must be used in communion with the environment to highlight their strengths. If the property in question is located in a strategic point, known for special events or activities (such as a Christmas market) be sure to highlight it.
Every house has its right price and every season its advantages, do not miss the chance!